The Map of Now (2021)
Overview "The Map of Now" was a groundbreaking digital festival that transformed Chicago's arts scene into an interactive online experience. Using the aesthetics of retro video games, this project allowed audiences to navigate virtual renditions of iconic Chicago venues, engaging with performances from local artists.
Challenges The challenge lay in capturing the essence of Chicago's diverse arts culture in a virtual format that was engaging, easy to navigate, and representative of the physical venues and performances.
Solutions Lucky Plush Productions, in collaboration with StoryPunk, developed an interactive online platform hosted on Gather.Town. The virtual environment was meticulously designed to mirror the physical spaces of the venues and included a simple user interface that allowed audiences to explore at their own pace or follow a curated tour.
Results The festival was a resounding success, offering a novel experience that celebrated local artists and venues while providing a platform for audience interaction that went beyond typical online events. The event which was featured by the American Theatre Magazine fostered community connection and showcased the potential of digital transformation in the arts.
